Local SEO for local businesses
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5 Tips to Help Show ROI from Local SEO

5 Tips to Help Show ROI from Local SEO | Local SEO for local businesses | Scoop.it
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
Peg Corwin's insight:

Local search marketers, focus on conversions, not clicks. Compute lifetime customer value for new Internet customers and worry less about search rankings.

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Local SEO for local businesses
Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin