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Local SEO for local businesses
Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
Below are the popular topics on local search engine optimization for local businesses. Click these topics for relevant posts. Then click headlines for the full post.
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business
Are you a local business that provides WiFi? Have you checked out Facebook WiFi to grow your social followers there?
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
Local search marketers, see what's key now to get your website to come up on the 1st page of Google search: "The decreased emphasis on citations compared to the increased emphasis on link and review factors, is reflective of shifting focus, but ...citations are still crucial to laying down a proper foundation in local search. We’re just getting smarter about how far you need to go with them." It's a must-read if you care about local rank.
Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t beat yourself up over it. It’s only in the last few years that SEOs and marketers have even thought about mobile keywords as different from desktop keywords. But mobile and desktop keywords should definitely be …
Mobile search marketers, your keywords are shorter and more basic. "The word “restaurant” is replaced with “food,” for example." Learn how to find phrases to target in mobile ads .
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
Local marketers, be sure your business ranking is not being affected by these local online spam tactics.
Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch..
Facebook marketers with local businesses, heads up. Facebook users may soon be "able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example – by entering a query in Facebook’s search box on the web or mobile.
But, if you want to save time, save mental energy and hack Google maps to your local business’s benefit, this is the way to go.
Does your business have a local service radius? Learn how you can rank in Google My Business/Google Maps, which can get you found easily even if your website does not rank.
Running out of local marketing ideas? We've got you covered with a huge list of insanely effective and creative marketing ideas for local businesses. Check it out!
Good local marketing ideas, paid and free.
From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017.
Local marketers, some interesting predictions here. "Now Google is testing paid home services, ads in local packs, destination carousels, trip planning guides and, most recently, "Discover More Places" map results. By the end of 2017, "local SEO" will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits."
Local SEO lingo might sound like gibberish to the non-technical stakeholders in your work, but 3 words are universal to management everywhere: reputation, rankings, and revenue.
Local search marketers, here's an excellent discussion of key local ranking factors, with further references on each to help you master them.
Social Media Marketing Podcast 235. In this episode Rich Brooks explores how businesses with local customers can reach their customers with mobile marketing.
Local marketers, learn the power and precautions around SMS marketing. Get introduced to Geo Fencing to reach your prospect while they are in a target area.
partner people who can tell your brand’s story with a local accent?
Need more local content? Partner people who can tell your brand’s story with a local accent. Learn how find and work with local influencers and journalists.
In this post, Miriam demonstrates how your local business can claim all four of Google's micro-moments ("I want to know/go/buy/do") as your own.
Local marketer, translate mobile "I want to know, go, buy and do" into local requests for your business. Interesting insights.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
Local marketers, here are 5 types of local reviews you might get and best practices for responding to each. Good post.
Have you fallen for any of these myths in citation building? Google My Business Top Contributor Joy Hawkins lists the most common misconceptions she runs into with local citations.
Local marketers, some very insightful comments here, like canceling Yext automated listings does revert and citation business name variations matter less than discrepancies in address and phone number. Read this.
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that …
Make sure your local listing in Google My Business gets you ranked as high as possible in search. See these best practices to upgrade your listing.
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Local search marketers and local seos, here's detailed and nitty gritty challenges and tips to rank for local queries without a location there.
Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!
Local marketers, now Moz local automatically syncs with Google MyBusiness. See other new features too.
Mobile devices and local searches go together like peanut butter and jelly. If you’re a local business, guess what metho
Local marketers, learn how to make the most of Google Business Manager, Yelp, Facebook Page, Bing Places, YP for Business here.
Facebook is rolling out several call-to-action updates that allow customers to book appointments and make purchases directly from your Facebook page.
Local marketers, check these new third party booking and sales integrations with Facebook ads. "Book an appointment" can go right to your appointment system from Facebook. Wow.
Make customer experience a priority by delivering the content mobile web searchers are looking for when they need it most.
Local marketers, on mobile, be sure you optimize images, use reviews, shorten content, optimize for local and use Google App (TripAdvisor, etc) deep linking.
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
Reviews and testimonials can help your search ranking and conversion rate, as well as customer engagement. Here's a mega post on the topic.
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
Would you believe that local inbound links can help non-local businesses? Learn why and how to get them to boost your search rankings.
Updated 11:21 Note the 404's issues were mine Updated: 11:30 It does work on Android Google has added a new help page Create a link for customers to write
Get more reviews by adding a link on Google maps. Here's how.
Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digita
Best practices to rev up any business with a local service area in 30 days using digital marketing.