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LOCAL KEYWORDS - Is Google Keyword Planner Giving You Zeros for Your Keyword + City?

LOCAL KEYWORDS - Is Google Keyword Planner Giving You Zeros for Your Keyword + City? | Local SEO for local businesses | Scoop.it
You can still optimize your site for local search. Here's how to find targeted keywords for your business even when you see zeros in Google Keyword Planner.
Peg Corwin's insight:

Learn how to use Google's Keyword Planner to determine the best LOCAL KEYWORD PHRASES.


Quote: "Recognize the potential for your keywords to drive targeted traffic to your site. Find out what similar words, or broader level keywords, people are searching for to combine with your place name. Then keep on top of the trends."


If you like this scoop, please consider a thumbs up or share.

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Suzen Pettit's curator insight, November 20, 2013 6:44 PM

Lots of usful insight on the mechanics of Google, this article really emphesizes the importance on why small businesses must use Local Search Directories.

Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics on Local SEO for Local Business

Below are the popular topics on local search engine optimization for local businesses.  Click these topics for relevant posts.  Then click headlines for the full post.


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http://www.scoop.it/t/local-seo-for-local-businesses/rss.xml

Peg Corwin's insight:


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juanchosierrar's curator insight, November 6, 2013 1:34 PM

A continuación se presentan los temas populares en la optimización de motor de búsqueda local para las empresas locales. Haga clic en los títulos para el post completo.

Welwoth Realty's curator insight, July 4, 7:52 AM

www.welworthrealty.com

www.paradise.welworthrealty.com

www.tinseltown.welworthrealty.com

 

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8 Fatal Local Search Mistakes and How to Fix Them

8 Fatal Local Search Mistakes and How to Fix Them | Local SEO for local businesses | Scoop.it
These fatal mistakes are called fatal for a reason. Plan your local SEO carefully as they have the ability to kill your local SEO campaign. One of the simplest ways of avoiding these mistakes is to build your campaign from the ground up.
Peg Corwin's insight:

Non-technical advice on how to fix local search marketing problems of a local business.   And of course, to identify and explain them.

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Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)

Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some) | Local SEO for local businesses | Scoop.it
My 7-point quick checkup:
I can uncover probably 80% of problems in about 10 minutes, just by doing these quick tests (which I mentioned earlier):
1.  Check rankings both with and without city names
2.  Perform a brand-name search
3.  Measure the business’s distance to the center of town
4.  Do a site:yourwebsite.com search
5.  Do a (free) Moz Local scan
6.  Google the phone number(s)
7.  Check backlinks
Peg Corwin's insight:

See the post summary, above.  This is a great post about how to improve Local Search with wonderful links.

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Becoming Recommended: How to Build a Business Others Love Recommending

Becoming Recommended: How to Build a Business Others Love Recommending | Local SEO for local businesses | Scoop.it
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that's highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…
Peg Corwin's insight:

What can marketers do to encourage recommendations?

-- Develop a clear story about how people should talk about your brand
-- Live your brand
-- Be human and transparent
-- Stay engaged
-- Evaluate and evolve
-- Structure a recommendable organization from the ground up

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Local Optimization Case - Market Share Increases 85%

Local Optimization Case - Market Share Increases 85% | Local SEO for local businesses | Scoop.it
So what really happens when you roll up your sleeves & do local optimization right? Your impression & traffic will shoot up.
Peg Corwin's insight:

After careful work was done for a local business to correct directory listings and other citations, local impressions jumped from 5% to 90% market share.

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My Business Locations Business Accounts - A Tool to Manage Social in Bulk

My Business Locations Business Accounts - A Tool to Manage Social in Bulk | Local SEO for local businesses | Scoop.it
Business accounts are like a shared folder for your locations–a simple way to share access to a set of locations with coworkers.”
Peg Corwin's insight:

Fantastic that Google now lets us create business accounts to manage admins of our Google My Business pages.

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SinglePlatform with Local Listings, Mobile, Social for Local Businesses

SinglePlatform with Local Listings, Mobile, Social for Local Businesses | Local SEO for local businesses | Scoop.it
SinglePlatform by Constant Contact offers easy-to-use features that help you create a network of local search listings and market your business on social media.
Peg Corwin's insight:

Guess what?  "We know your time is short, so we'll take care of all the heavy lifting to get your local search listing up and running quickly.

  • We'll set you up.
    We handle the setup of your account so you don't have to do tons of data entry. By the time we get you trained, you'll be ready to go.
  • Dedicated training and support.
    We provide interactive training and ongoing support so you know exactly how to get the most out of SinglePlatform."
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Real Estate Lost it's Home in Local Search, 3 Tips Post-Pigeon

Real Estate Lost it's Home in Local Search, 3 Tips Post-Pigeon | Local SEO for local businesses | Scoop.it
Googles' Pigeon update has taken local map results away from many realtors and real estate based searches. See why and 3 local SEO tips to help you rank post Pigeon.
Peg Corwin's insight:

Realtors, as local businesses, should have a dedicated page for service areas, encourage online reviews, use Schema.

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The Monster List Of Citation Building Ideas

The Monster List Of Citation Building Ideas | Local SEO for local businesses | Scoop.it
The Monster List Of Citation Building Ideas
Peg Corwin's insight:

Big list of local seo citation ideas, with lots of links and suggestions.

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Why You Need Online Reviews

Why You Need Online Reviews | Local SEO for local businesses | Scoop.it
The online reviews of your business are a big driver for where (or if) your business appears in the pecking order. There are quite a few other factors as well, but total reviews, quality/length of reviews, having variety in the sites where you are reviewed and of course the sentiment of your reviews will play a big role in determining your place.
Peg Corwin's insight:

Use surveys to get reviews.  "Another unique way to improve your review rate is to use surveys. The bonus here is that you can also find out a few interesting things about your business – areas that you’re surprisingly weak or strong in – and either reward those responsible or start making improvements."

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12 Useful Semantic Markup Tips For 2014: An SEO Checklist

12 Useful Semantic Markup Tips For 2014: An SEO Checklist | Local SEO for local businesses | Scoop.it
When it comes to local SEO, one of the most underrated but potentially beneficial strategies that need to be tapped into is semantic markup.
Peg Corwin's insight:

Details example of how to use schema markeup to improve local SEO.

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Pigeon-Proofing Checklist To Rank in Local Search Now

Pigeon-Proofing Checklist To Rank in Local Search Now | Local SEO for local businesses | Scoop.it
Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!
Peg Corwin's insight:

Cut to the bottom and read the 6 points that every local business needs to follow now to rank in search results.

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Google My Business Profiles Start Ranking In Non-Branded Searches

Google My Business Profiles Start Ranking In Non-Branded Searches | Local SEO for local businesses | Scoop.it
Visit our digital marketing blog today to find out more about technical insights and opinions from the digital marketing experts.
Peg Corwin's insight:

The bottom line is use keywords in your Google My Business (local) Listing because Google is starting to use those keywords in search rankings.  


"It looks like Google is beginning to understand the relationship between keywords and Google My Business profiles, to create a primary position with the SERP that takes precedence over PPC (on desktop) and organic search for specific keywords."


==> Be sure you have keywords in Google My Business

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Local Keyword Research Tool -

Local Keyword Research Tool - | Local SEO for local businesses | Scoop.it
This Local Keyword Tool is designed to help you create combinations and permutations of keywords used by local searches.  This tool is used by firms like this Internet Marketing company in Chicago. Here is some FREE Education on Learning Internet Marketing for Small Business. Visit this link to become a free member of this Local SEO Forum.
Peg Corwin's insight:

Just discovered the local keyword research tool.  Slick!

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How to Perform the Ultimate Local SEO Audit

How to Perform the Ultimate Local SEO Audit | Local SEO for local businesses | Scoop.it
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
Peg Corwin's insight:

Another excellent set of resources to improve your postion in Local Search.  Lengthy and detailed with many useful links.

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Roger L. Gill's curator insight, December 15, 6:34 AM

Local SEO is most important for Insurance Agents.  Build brand awareness, credibility, and generate leads via local online marketing.

woodrow tomasino's curator insight, December 15, 11:53 AM

Checklist to prep for our website SEO campaign

 

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Guide to Using Call Tracking for Local Search

Guide to Using Call Tracking for Local Search | Local SEO for local businesses | Scoop.it
I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn't work. I also have wanted to cover
Peg Corwin's insight:

Outstanding post on how to use call tracking to measure local marketing results.  A must-ready for everyone with a business focused on a local market.

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Roger L. Gill's curator insight, December 15, 6:40 AM

Call Tracking used correctly can be useful for tracking Local Online Marketing ROI.  But be very careful! 

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Customer feedback for the busy retailer

Customer feedback for the busy retailer | Local SEO for local businesses | Scoop.it
Discover the local customer experience as seen through the eyes of your customers
Peg Corwin's insight:

Features of About Local: 

  • Find Instagram photos you’ve never seen before, tagged with location
  • Easily curate engage, comment, and share
  • Quickly route feedback to your team members
  • Easy upgrade to add Google+, Foursquare, Yahoo Local, Bing, and more 
  • And much more
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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday | Local SEO for local businesses | Scoop.it
How can we target and rank for local searches when our organizations don't have physical locations in those places? In today's Whiteboard Friday, Rand walks us through a few different options with a focus on user intent.
Peg Corwin's insight:

Excellent video to learn how to create unique local pages for cities where you want to rank for local keywords, especially what types of content to include.

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Roger L. Gill's curator insight, December 15, 6:38 AM

Local Online Marketing techniques for areas outside of your business's physical adress.  This is a great start.

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Simple Tips To Set The Stage For Local SEO In 2015

Simple Tips To Set The Stage For Local SEO In 2015 | Local SEO for local businesses | Scoop.it

After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.

Peg Corwin's insight:

"You can't fool the nerds at Google" ==> Everything you do, both on and off your site, should be working toward the end goal of making your user experience awesome… not trying to fool Google into placing you higher on search results pages.

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Google Carousel Eye-Tracking Study: The Big Winner is AdWords

Google Carousel Eye-Tracking Study: The Big Winner is AdWords | Local SEO for local businesses | Scoop.it
In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The
Peg Corwin's insight:

Of course, the carousel grabs the eye.  But  "11.1% of the clicks went to postions 4-7 on the Carousel while only 1.4% went to positions 1-3"

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Nine0Media's curator insight, November 10, 3:06 PM

#SEOLocal #SocialMediaTools

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New Local Marketing Software - Synup

New Local Marketing Software - Synup | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

Free version gives you 

   * 50 Listing Site Limit

   * $1.50 For Fixes

   * Weekly Review Monitoring

   * 5 Keywords Tracked


Check it out?  I like the paid fixes, assuming they get fixed.

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2014 Local Search Ranking Factors Results for Local Websites

2014 Local Search Ranking Factors Results for Local Websites | Local SEO for local businesses | Scoop.it
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!
Peg Corwin's insight:

Google uses a variety of signals to decide in what order to present websites in local search results.  In addition to familiar factors like on-page keywords, incoming links, meta tags, citations by directory sites and local reviews, social signals (like Facebook likes and Twitter followers),  click-through rates and site personalization are important.

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30 Common Local SEO Problems & How To Fix Them

30 Common Local SEO Problems & How To Fix Them | Local SEO for local businesses | Scoop.it
In this article, we’ll cover some of the questions local businesses ask us all the time.
Peg Corwin's insight:

Many of these FAQs are mine and here are the answers.  How to get listings verified, how to change categories, manage problem reviews and more.

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Hyperlapse - A New Tool in Your Local Content Toolbox

Hyperlapse - A New Tool in Your Local Content Toolbox | Local SEO for local businesses | Scoop.it
We live in amazing times. And there is nothing more amazing to me than a technical breakthrough like Hyperlapse, the time lapse iPhone app from the Instagram
Peg Corwin's insight:

The Instagram app Hyperlapse both "provides sophisticated image stabilization even when hand held and it allows you to choose the speed to the time lapse – and it does them incredibly well."


Quote:  "My conclusion? Hyperlapse, when combined with some music and iMovie, is a great way to create some very sharable local content."

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Help with Spam Google Page Reviews?

Help with Spam Google Page Reviews? | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

Anybody know about these reviews or how a Google Page can get rid of them?

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Pigeon - An Anecdotal Impact Report

Pigeon - An Anecdotal Impact Report | Local SEO for local businesses | Scoop.it
The recent Google Local Update (aka Pigeon) was very disruptive. Although as I wrote at the time and reiterate, only when we actually look at measurable results
Peg Corwin's insight:

The recent Google local ranking changes seem to be:


 - "Local search results that are tied more closely to traditional web search ranking signals.
- "The new algorithm improves their distance and location ranking parameters."


Click to learn how this change affected Jewelry Buffalo.

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