Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized.
Via Kat Ford
Local SEO for local businesses
Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
Below are the popular topics on local search engine optimization for local businesses. Click these topics for relevant posts. Then click headlines for the full post.
Wondering how your multi-location business can achieve visibility in local search? Columnist Greg Gifford has the answer.
"While your major product pages should all be internally linked, your local silos are mostly isolated — so each silo only internally links within its own silo."
Anyone can publish indexable information about your business and I'm not suggesting you hide your flaws, I'm suggesting you not let them define your work.
Tip: "Google loves social networks. They love some over others, but claiming, linking to and promoting your company social media profiles is a great start to your reputation offense."
Looking to get on top of Local Search and Mobile? PYB Senior Local Consultant has you covered!
Mobile is having a huge affect on search results. Learn how to make the most of your Google My Business page on mobile.
To rank for your target keywords in local search, the post suggests that you create local content, Get serious about reviews, Work the directories, Take a NAP and Network for links. Good solid advice.
It’s the fact that focusing solely on traditional SEO (technical SEO and the ten blue links) just doesn’t make sense anymore. You need to truly have a grasp on your earned media’s presence in the web as a whole. That means thinking about how your customers experience the web: in different dimensions, like local search, and in different channels, like YouTube or Google Plus.
As local SEO moves beyond traditional SEO, small businesses have to be concerned with their entire digital footprint and user experience, not just their website.
Your business has moved, and now your citation profile is a disaster. Let me guide you through the proper process of managing a citation update.
This local seo pro recommends that you manage your citations as follows in a business move.
Step 1: Create A List of ALL Citations
Step 2: Update Business Information in the Data Aggregators
Step 3: Manually Claim and Update the Top Ten Citations
Step 4: Outsource The Remaining Updates
The Pigeon update dropped its proverbial payload on the UK at the end of 2014. How has Local SEO shaped up in 2015 so far and how can you beat the Pigeon?
Another take on the basics of getting found in local search in 2015.
Managing your online reputation requires monitoring and outreach. Learn how to take back your online reputation after a bad review on Google or Yelp.
Learn how to manage your online reputation, respond to negative reviews and much more.
Quote: "If somebody has a relatively benign statement to make where they bought a product from you and it just didn’t really fit their needs, then that may not require much interaction. If it’s something where they bought your product and a battery exploded and now they’re going to tell everybody and write a blog post about it, then that’s something you may wish to intervene and kind of respond."
Get a website, search engine placement, a Facebook presence, reviews, and more—plus complete set up and ongoing marketing support.
The Yodle.com platform is a turnkey online presence for local businesses who can afford the $250+ per month. They scrape and mock up another version of your existing site, using more local keywords. It has separate seo traffic, integrated database for client phone and email tracking, email templates, social media, reviews and more. An interesting integrated option for local focused business.
Dave Oremland sent me a Washington Post article last week detailing a case where small business owner Colleen Dermott of Dog Tranquility in Burke, VA was suing
Interesting case study on suing over poor reviews. "The problem though is that the business has much, much more to lose and very little to gain. This would appear to me one of those cases where even if the business wins they will lose."
Last week, Google pushed its new, blue mobile local pack (previously seen on Android and Google Now) to the iPhone. As the world and Google goes mobile (and
Learn about various versions of Google's mobile local search results.
The FCC has long had guidelines that require the application of the Truth in Advertising endorsements on the web. Any form of material connection or incenti
No incentives for local reviews. Period.
Learn how to get free advertising on Google by setting up a Google My Business (formerly Google Places) listing.
Learn how to optimize your Google Plus My Business page to get free promotion from Google.
Why does Google show a 4.8 rating when I have all 5-star reviews? It is a question that comes up repeatedly on my blog and in the forums. Google, on its help page says: We calculate an overall rating based on user ratings and a variety of other signals to ensure that the overall score [...]
The answer is that "obviously they are not calculating the average of your Google Review Ratings the way that most people calculate averages." Learn what's up here.
The challenge for most local businesses is ranking in the top spots to be noticed and attract the right customers.
Don't write for search engines, pick long tail keywords and more tips to rank in local search queries.
Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.
Comprehensive post about a local SEO audit and tips for 2015.
How to have a ‘Local Reviews Box’ as a landing page
Quick video to explain how to create a Google reviews landing page.
Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted to conquer. Today, we're proud to announce the Local Search Expert Quiz. Written by local search expert Miriam Ellis herself, the quiz contains 40 questions to completely challenge your knowledge of Local SEO.
Here's a challenging, 4 page quiz for those of you who think you know local SEO. I got an 88. You?
Super rad tools for citation analysis, citation building, citation monitoring, local rank tracking, review management, link building, and conversion tracking.
Software finds local citations, track rank , helps build citations.and links.
One of the biggest challenges agencies face working with small businesses is reporting. Up until now, there didn't appear to be any way for us to export our
Learn how to export Google My Business analytics, just in time for year end.
This Local Keyword Tool is designed to help you create combinations and permutations of keywords used by local searches. This tool is used by firms like this Internet Marketing company in Chicago. Here is some FREE Education on Learning Internet Marketing for Small Business. Visit this link to become a free member of this Local SEO Forum.
Just discovered the local keyword research tool. Slick!
These fatal mistakes are called fatal for a reason. Plan your local SEO carefully as they have the ability to kill your local SEO campaign. One of the simplest ways of avoiding these mistakes is to build your campaign from the ground up.
Non-technical advice on how to fix local search marketing problems of a local business. And of course, to identify and explain them.