Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized.
Via Kat Ford
Local SEO for local businesses
Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
Below are the popular topics on local search engine optimization for local businesses. Click these topics for relevant posts. Then click headlines for the full post.
The challenge for most local businesses is ranking in the top spots to be noticed and attract the right customers.
Don't write for search engines, pick long tail keywords and more tips to rank in local search queries.
Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.
Comprehensive post about a local SEO audit and tips for 2015.
How to have a ‘Local Reviews Box’ as a landing page
Quick video to explain how to create a Google reviews landing page.
Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted to conquer. Today, we're proud to announce the Local Search Expert Quiz. Written by local search expert Miriam Ellis herself, the quiz contains 40 questions to completely challenge your knowledge of Local SEO.
Here's a challenging, 4 page quiz for those of you who think you know local SEO. I got an 88. You?
Super rad tools for citation analysis, citation building, citation monitoring, local rank tracking, review management, link building, and conversion tracking.
Software finds local citations, track rank , helps build citations.and links.
One of the biggest challenges agencies face working with small businesses is reporting. Up until now, there didn't appear to be any way for us to export our
Learn how to export Google My Business analytics, just in time for year end.
This Local Keyword Tool is designed to help you create combinations and permutations of keywords used by local searches. This tool is used by firms like this Internet Marketing company in Chicago. Here is some FREE Education on Learning Internet Marketing for Small Business. Visit this link to become a free member of this Local SEO Forum.
Just discovered the local keyword research tool. Slick!
These fatal mistakes are called fatal for a reason. Plan your local SEO carefully as they have the ability to kill your local SEO campaign. One of the simplest ways of avoiding these mistakes is to build your campaign from the ground up.
Non-technical advice on how to fix local search marketing problems of a local business. And of course, to identify and explain them.
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
Another excellent set of resources to improve your postion in Local Search. Lengthy and detailed with many useful links.
My 7-point quick checkup:
I can uncover probably 80% of problems in about 10 minutes, just by doing these quick tests (which I mentioned earlier):
1. Check rankings both with and without city names
2. Perform a brand-name search
3. Measure the business’s distance to the center of town
4. Do a site:yourwebsite.com search
5. Do a (free) Moz Local scan
6. Google the phone number(s)
7. Check backlinks
See the post summary, above. This is a great post about how to improve Local Search with wonderful links.
I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn't work. I also have wanted to cover
Outstanding post on how to use call tracking to measure local marketing results. A must-ready for everyone with a business focused on a local market.
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that's highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…
What can marketers do to encourage recommendations?
-- Develop a clear story about how people should talk about your brand
-- Live your brand
-- Be human and transparent
-- Stay engaged
-- Evaluate and evolve
-- Structure a recommendable organization from the ground up
Discover the local customer experience as seen through the eyes of your customers
Features of About Local:
So what really happens when you roll up your sleeves & do local optimization right? Your impression & traffic will shoot up.
After careful work was done for a local business to correct directory listings and other citations, local impressions jumped from 5% to 90% market share.
How can we target and rank for local searches when our organizations don't have physical locations in those places? In today's Whiteboard Friday, Rand walks us through a few different options with a focus on user intent.
Excellent video to learn how to create unique local pages for cities where you want to rank for local keywords, especially what types of content to include.
Business accounts are like a shared folder for your locations–a simple way to share access to a set of locations with coworkers.”
Fantastic that Google now lets us create business accounts to manage admins of our Google My Business pages.
After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
"You can't fool the nerds at Google" ==> Everything you do, both on and off your site, should be working toward the end goal of making your user experience awesome… not trying to fool Google into placing you higher on search results pages.
SinglePlatform by Constant Contact offers easy-to-use features that help you create a network of local search listings and market your business on social media.
Guess what? "We know your time is short, so we'll take care of all the heavy lifting to get your local search listing up and running quickly.
In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The
Of course, the carousel grabs the eye. But "11.1% of the clicks went to postions 4-7 on the Carousel while only 1.4% went to positions 1-3"
Googles' Pigeon update has taken local map results away from many realtors and real estate based searches. See why and 3 local SEO tips to help you rank post Pigeon.
Realtors, as local businesses, should have a dedicated page for service areas, encourage online reviews, use Schema.
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!
Google uses a variety of signals to decide in what order to present websites in local search results. In addition to familiar factors like on-page keywords, incoming links, meta tags, citations by directory sites and local reviews, social signals (like Facebook likes and Twitter followers), click-through rates and site personalization are important.
The online reviews of your business are a big driver for where (or if) your business appears in the pecking order. There are quite a few other factors as well, but total reviews, quality/length of reviews, having variety in the sites where you are reviewed and of course the sentiment of your reviews will play a big role in determining your place.
Use surveys to get reviews. "Another unique way to improve your review rate is to use surveys. The bonus here is that you can also find out a few interesting things about your business – areas that you’re surprisingly weak or strong in – and either reward those responsible or start making improvements."
In this article, we’ll cover some of the questions local businesses ask us all the time.
Many of these FAQs are mine and here are the answers. How to get listings verified, how to change categories, manage problem reviews and more.