Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases.
"CityGrid CEO (and co-founder of Seamless) Jason Finger, predicted an even greater shift toward verticalization in the local space with the growth of commerce services. They highlighted examples of what I’ll call “advanced” vertical offerings, like OpenTable for restaurant reservations and ZocDoc for scheduling doctors’ appointments."
"These verticals provide commerce tools that enable consumers – after finding and evaluating a specific product or service – to complete actual purchases or make reservations right on their sites."
Action Steps for Local Businesses
- "Ensure Updated Business Listings & Proper Categorization
- Explore Vertical Offerings
- Manage Online Reviews"
If you like this scoop, please click Thumbs Up