When it comes to local listings accuracy, Canada's top retailers are underperforming. A solid local SEO strategy requires superior depth, visibility, reach, and precision.
Interesting stats on how few large Canadian retailers have consistent local citations. The study "found that 80% of the online listings for 25 of Canada’s top retailers are inconsistent, inaccurate, or missing information. The top 25 US retailers are outperforming the top 25 Canadian retailers by over 28%." Precision, reach, visibility and depth of coverage all need to be addressed.