Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path.
Excellent and practical tips here for service businesses that may or may not have a local address. For example, if your address is not in your target service area, "your best option is to target long-tail keywords & the organic section of Google using really great content." See examples in this post.