How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
Local search marketers, see what's key now to get your website to come up on the 1st page of Google search: "The decreased emphasis on citations compared to the increased emphasis on link and review factors, is reflective of shifting focus, but ...citations are still crucial to laying down a proper foundation in local search. We’re just getting smarter about how far you need to go with them." It's a must-read if you care about local rank.