Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t beat yourself up over it. It’s only in the last few years that SEOs and marketers have even thought about mobile keywords as different from desktop keywords. But mobile and desktop keywords should definitely be …
Peg Corwin's insight:
Mobile search marketers, your keywords are shorter and more basic. "The word “restaurant” is replaced with “food,” for example." Learn how to find phrases to target in mobile ads .