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Below are the popular topics on local search engine optimization for local businesses. Click these topics for relevant posts. Then click headlines for the full post.
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A continuación se presentan los temas populares en la optimización de motor de búsqueda local para las empresas locales. Haga clic en los títulos para el post completo.
Good advice for not only RESTAURANTS but any LOCAL RETAIL business trying to get the most out of Yelp. Good reminder too that soliciting reviews on Yelp is against their terms of service.
If you like this scoop, would you consider a thumbs up or share?
Local SEO experts reveal why customer reviews are more important than ever in Google's local search algorithm, and 12 SEO-approved ways businesses can get them.
Paula Allen outlines a thorough process for getting more reviews. Interesting answer to how many reviews you need: " Try to get at least one review per quarter. If you ask all your customers, you’ll get a few, and that will be enough to stay ahead of the pack since they accumulate over time."
If you like this scoop, would you consider a thumbs up or share?
Todd Mintz highlighted this search result a few days ago on Google Plus. It so clearly illustrates why a business should take the time to fill out every aspect
Add photos to your local listing. "If you don’t the borg’s machine will vacuum up whatever it finds and will show what it thinks is relevant."
I've been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversati
You must pay $99 per month to join the Local U forum, where you get unlimited Q and A on your pressing concerns. First month special $49,
After 3 months, 450 man hours, 6510 search queries, and the review of 45,570 Google+ Local pages, I have compiled a ton of local search data. Data which I believe provides great insight into the most important citations sources available.
Clickable links to 50 top websites to list your business, in other words, get local citations to your website.
Quote: "It’s impossible for us to say why Google scrapes these directories, and looking a few of them it would make you wonder if they just do it at random. Nevertheless, it has always been my observation that the best ranked Google+ local pages are the ones with the most/best scraped directories. If that is the case, then perhaps these are the directories you need to make sure you are in, and more importantly, those you need to be sending clients to for reviews."
26 Experts From All Around The World Provide Predictions Of How Local SEO Will Change In 2014
Read these 26 LOCAL SEO experts to get an idea what's coming for local businesses.
For example: David Mihm "I predict local search results will get more compressed, more personalized, and quasi-randomized over the next 12 months."
SMX London 2014- Chelsea FC (13-14 May). This is THE place to meet the leading lights in the search world. Register Now http://bit.ly/1mIFJg9
If you are a local business, your strategy needs to change to enhance your search results. SEO is not a set it and forget it strategy. These insights will get you ahead in the game.
Google has announced an update to their Places Guidelines and now is explicitly allowing owners to add a descriptor, via the Places or Plus Dashboard, that h
In your business name on Google Places, you can now add descriptors like locations or even the word best or downtown.
Quote: " In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers."
Google+ Local playing a big role in all this. Most small business owners do not even realize that this exists.
Google SEO news
The first steps to working on reputation management for your business.
If your business is local, it has ONLINE LISTINGS on the web you have not created. Find and claim them, be sure data is consistent with your website. Then add photos, reviews, etc. Learn how here.
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Andy Williams covers the Local SEO basics that still work in 2013 along with advanced tactics than can give your online marketing the edge.
Excellent and detailed Slideshare (72 slides) to walk you through key factors of LOCAL SEO, or getting found in local search, including
- How local seo is changing
- On page optimization
- How to use your blog for local seo
- Schema markup
- Local sites and profiles
- Social media
I am sending this to all my local clients.
Your Google local business listing can appear in 3 places in the Google search results. First, must get it verified, reviewed and approved. Find out how here.
"Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in Google+ and within the organic Google web results. Since Google owns the lion’s share of local search traffic, it’s very important that both your website and your local listing rank well in Google in order for searchers to discover your company."
See Google Places quality guidelins to be sure you are in compliance.
You can rank your business in local search. You can rank your business for non local search. You can rank your business for both local and non local Search at the same time. Yes that is very much possible. I work with SEODIGITALMARKETINGSERVICE.COM
When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as
"A visual guide that can help you look at a given local business page in Google Plus and understand what state it is in so that you know what you might need to do next."
"I absolutely loved this thread at blackhatworld. The original poster asked: Hi, Does anybody know if it is illegal to sell fake online reviews?"
Getting friends to write fake local reviews is just illegal, despite the fact that others are doing it, says this local seo pro.
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it
Local Takeaways are that social, local and mobile are converging:
1. "It is critical for multi-location brands to optimize their local pages not only for search but also engagement, which increases social discovery.
2. Consumer-generated stories about a brand (check-ins, photos) are more efficient in the Facebook News Feed than brand-generated stories.
3. Investing resources at the local level will yield higher returns than at the national (brand) level.
4. Posting content to local pages is pure upside in terms of customer reach and value.
5. Local search, mobile, and social are converging in ways that generate exponential value for brands and consumers alike."
Over the past few weeks, Google has been moving a large number of listings from the old dashboard to the new one. Often these dashboards held listings that were
Learn how to handle duplicate listings in the Google Places dashboard, and how to correct errors.
A step-by-step guide to implementing local schema on your website(s)
Schema is a way to add identifiers to let Google know about your content so they can index it correctly. Learn all about how this works in the local context.
Read how Google's Hummingbird could effect your local SEO and how you can take advantage of it
"Implementing localized and long-tail content will continue to be the future of SEO." Answer client questions, don't optimize for search.
Product reviews have become a staple of consumption for many shoppers on the path to purchase. Research shows that internet users leave more good or mixed reviews than bad ones. And for those who do leave negative reviews, their main goal is to warn other people off of bad products or services.
Quote: "Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience. Nearly nine in 10 cited this reason as the impetus for a negative review."
Social media and public relations ideas to apply to small, local business owners that can help their awareness and promotional efforts.
Find your local competitor's personal, business and government advocates. Now develop a strategy to take advantage of this knowledge. Click for details.
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
Comprehensive Q and A on LOCAL SEO, answered by pros at Moz. Topics include:
- Local strategy and tactics
- Onsite optimization
Click for all the good stuff.
Example - Keep name, address phone consistent in directories, but to track website calls, put a tracking phone number in an image.
A handy checklist to help you optimize your Local SEO campaigns better.
The home page of this site is an SEO checklist. For items, click to learn more.
Categories include onsite optimization, Google+, Schema, Directories, Citations, Reviews, Conversions and Social.
With the Local SEO module for the WordPress SEO plugin you'll easily optimize your WordPress blog to perform well in Local Search Results!
If you use Wordpress for your website, you can optimize it for local search using the Yoast local SEO plugin.
The future of marketing is local.
In the forced march to social, Google has created a number of taxing issues and problems for both small businesses and searchers. One of the most egregious t
Bare minimum content for a LOCAL BUSINESS on GOOGLE+
- Page images cover 1600x900 pixels and logo
- 2 posts with "very brief marketing message with links to your site, driving directions, your phone number and perhaps more specific calls to action that effectively give your future client an easy way to get in touch with you."
Click for details.
We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs.
Read about a survey of how searchers find B&Bs, and what you can learn that is important for your local business.
Quote: "Almost half of all adult Internet users rely on search engines to start their search for a bed and breakfast. Off line word of mouth, travel sites, a B & B’s website and reviews were all important elements in making a final decision as to where to stay. Printed materials were a small source of customers and social media was an insignificant contributor. While social media sites are critical for customer relations they should not be viewed as a client acquisition source."
Learn why and how to use schema mark up to implement a virtual business card for your company on your website.
Learn how to create a VIRTUAL BUSINESS CARD for your business in Google.
Quote: "At it’s simplest definition, using Schema.org markup for local business is like handing Google a business card with your standard information listed front and center."
Does a Google Bulk upload create a verified listing or is it in reality just another data feed? Unfortunately it is the latter. Danny Sullivan and Greg
Learn the latest on GOOGLE BULK UPLOADS for multi location businesses, and the experiences of some experts.
Quote: "Unlike a listing claimed via the new dashboard a bulk uploaded listing is available to be claimed, its that simple. Just because you took the time to collate the data, put it into a form that Google can read and go through the bulk verification process doesn’t mean that it can’t be claimed again by someone into the new Dashboard."