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Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics on Local SEO for Local Business

Below are the popular topics on local search engine optimization for local businesses.  Click these topics for relevant posts.  Then click headlines for the full post.


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juanchosierrar's curator insight, November 6, 2013 1:34 PM

A continuación se presentan los temas populares en la optimización de motor de búsqueda local para las empresas locales. Haga clic en los títulos para el post completo.

Welwoth Realty's curator insight, July 4, 7:52 AM

www.welworthrealty.com

www.paradise.welworthrealty.com

www.tinseltown.welworthrealty.com

 

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Why You Need Online Reviews

Why You Need Online Reviews | Local SEO for local businesses | Scoop.it
The online reviews of your business are a big driver for where (or if) your business appears in the pecking order. There are quite a few other factors as well, but total reviews, quality/length of reviews, having variety in the sites where you are reviewed and of course the sentiment of your reviews will play a big role in determining your place.
Peg Corwin's insight:

Use surveys to get reviews.  "Another unique way to improve your review rate is to use surveys. The bonus here is that you can also find out a few interesting things about your business – areas that you’re surprisingly weak or strong in – and either reward those responsible or start making improvements."

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12 Useful Semantic Markup Tips For 2014: An SEO Checklist

12 Useful Semantic Markup Tips For 2014: An SEO Checklist | Local SEO for local businesses | Scoop.it
When it comes to local SEO, one of the most underrated but potentially beneficial strategies that need to be tapped into is semantic markup.
Peg Corwin's insight:

Details example of how to use schema markeup to improve local SEO.

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Pigeon-Proofing Checklist To Rank in Local Search Now

Pigeon-Proofing Checklist To Rank in Local Search Now | Local SEO for local businesses | Scoop.it
Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!
Peg Corwin's insight:

Cut to the bottom and read the 6 points that every local business needs to follow now to rank in search results.

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Google My Business Profiles Start Ranking In Non-Branded Searches

Google My Business Profiles Start Ranking In Non-Branded Searches | Local SEO for local businesses | Scoop.it
Visit our digital marketing blog today to find out more about technical insights and opinions from the digital marketing experts.
Peg Corwin's insight:

The bottom line is use keywords in your Google My Business (local) Listing because Google is starting to use those keywords in search rankings.  


"It looks like Google is beginning to understand the relationship between keywords and Google My Business profiles, to create a primary position with the SERP that takes precedence over PPC (on desktop) and organic search for specific keywords."


==> Be sure you have keywords in Google My Business

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4 Steps for Localizing Your Social Media Approach

4 Steps for Localizing Your Social Media Approach | Local SEO for local businesses | Scoop.it
Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.
Peg Corwin's insight:

Especially leverage the geo-targeting capabilities of social media to reach local followers. "But this personalized approach is what can really show users you know and care about them, and can result in a better connection and improved results."

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Where Google Algorithm Is Heading In Local Search -

Where Google Algorithm Is Heading In Local Search - | Local SEO for local businesses | Scoop.it
Google is making changes in its local search algorithm, get the details about what changes Google is doing in its Pigeon algorithm update.
Peg Corwin's insight:

Good SEO news for local businesses - " ...sites are getting good rank development for the cities near to the business location and showing huge rank drops for cities which are far away from actual business location."

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Get More Traffic With Google My Business

Get More Traffic With Google My Business | Local SEO for local businesses | Scoop.it
Using the built-in Google My Business tutorial, you will usually be able to get setup and going in an hour or less.
Peg Corwin's insight:

Get online reviews from clients on your Google My Business/Google Local page.  Here's the process:


  1. "Type your company name and city into Google. [For example: “Joe’s Plumbing, Baltimore”
  2. "Find the “Write a review” link, right click it and copy the link.
  3. "Send that link to 30 of your best and favorite customers, and ask them to write a review."


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Best Mike Blumenthal Blog Posts (So Far): a Poll of Longtime Fans

Best Mike Blumenthal Blog Posts (So Far): a Poll of Longtime Fans | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

For perspective on and quality posts about local search and local seo, see this archive of Michael Blumenthal's best posts.

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Tools for Local SEO

Tools for Local SEO | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

Expensive tools for local seo, probably aimed at big companies.  $500 for cleaning up 50 directory citations, for example.

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40+ Local SEO Tools- The Complete List (Sort by Category)

40+ Local SEO Tools- The Complete List (Sort by Category) | Local SEO for local businesses | Scoop.it
Doing SEO for your local clients? We have compiled a list of 40+ tools and categorize them according to their purpose. Hope you'll find it useful.
Peg Corwin's insight:

Extensive list of local seo tools with descriptions.


For example -- Callrail --"Great tool for monitoring your call analytics. You can easily identify the marketing channels and campaigns that make your phone ring. You can track phone calls from anywhere, online and offline."

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Advanced Local Citation Audit & Clean Up

Advanced Local Citation Audit & Clean Up | Local SEO for local businesses | Scoop.it
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
Peg Corwin's insight:

Basic local citation cleanup and advanced tips.

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The Anatomy of a Local Business Listing – The Ultimate Guide

The Anatomy of a Local Business Listing – The Ultimate Guide | Local SEO for local businesses | Scoop.it
Local listings are the great levelers of SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services.
Peg Corwin's insight:

Extensive post about why you need a local business listing and how to create one, screenshot by screenshot.

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2014 Local Search Ranking Factors Results for Local Websites

2014 Local Search Ranking Factors Results for Local Websites | Local SEO for local businesses | Scoop.it
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!
Peg Corwin's insight:

Google uses a variety of signals to decide in what order to present websites in local search results.  In addition to familiar factors like on-page keywords, incoming links, meta tags, citations by directory sites and local reviews, social signals (like Facebook likes and Twitter followers),  click-through rates and site personalization are important.

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30 Common Local SEO Problems & How To Fix Them

30 Common Local SEO Problems & How To Fix Them | Local SEO for local businesses | Scoop.it
In this article, we’ll cover some of the questions local businesses ask us all the time.
Peg Corwin's insight:

Many of these FAQs are mine and here are the answers.  How to get listings verified, how to change categories, manage problem reviews and more.

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Hyperlapse - A New Tool in Your Local Content Toolbox

Hyperlapse - A New Tool in Your Local Content Toolbox | Local SEO for local businesses | Scoop.it
We live in amazing times. And there is nothing more amazing to me than a technical breakthrough like Hyperlapse, the time lapse iPhone app from the Instagram
Peg Corwin's insight:

The Instagram app Hyperlapse both "provides sophisticated image stabilization even when hand held and it allows you to choose the speed to the time lapse – and it does them incredibly well."


Quote:  "My conclusion? Hyperlapse, when combined with some music and iMovie, is a great way to create some very sharable local content."

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Help with Spam Google Page Reviews?

Help with Spam Google Page Reviews? | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

Anybody know about these reviews or how a Google Page can get rid of them?

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Pigeon - An Anecdotal Impact Report

Pigeon - An Anecdotal Impact Report | Local SEO for local businesses | Scoop.it
The recent Google Local Update (aka Pigeon) was very disruptive. Although as I wrote at the time and reiterate, only when we actually look at measurable results
Peg Corwin's insight:

The recent Google local ranking changes seem to be:


 - "Local search results that are tied more closely to traditional web search ranking signals.
- "The new algorithm improves their distance and location ranking parameters."


Click to learn how this change affected Jewelry Buffalo.

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A Plug-in for Adding Google Reviews to Your WordPress Blog

A Plug-in for Adding Google Reviews to Your WordPress Blog | Local SEO for local businesses | Scoop.it
Update: I just heard from David Deering about the plug-in's use of Schema. Firstly the schema is not done correctly. More importantly however (which I suspected
Peg Corwin's insight:

How nice to have a plugin that will add those hard-won Google Plus reviews into your Wordpress blog or website.

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO | Local SEO for local businesses | Scoop.it
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.
Peg Corwin's insight:

Learn all the ways you can boost your local seo by promoting LOCAL EVENTS correctly.

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Visual Guide to Local SEO

Visual Guide to Local SEO | Local SEO for local businesses | Scoop.it
How to Build a Perfectly Optimized Local Website by Following the Google Guidelines - includes infographic.
Peg Corwin's insight:

Super infographic on how to optimize your website to be found in local search.

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Improving Your Local SEO: Interview With Greg Gifford

Improving Your Local SEO: Interview With Greg Gifford | Local SEO for local businesses | Scoop.it
As part of the SEJ interview series, John Rampton caught up with Greg Gifford of AutoRevo to discuss local SEO.
Peg Corwin's insight:

Do you know the biggest error local businesses make in improving their search listings?  


 Quote: "What Greg sees most is local SEOs and small businesses who don’t understand how important NAP information is — which includes name, address, and phone number."


==> Check the accuracy and consistency of your business directory listings for free here:  http://moz.com/local

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Local SEO Changes For Google's Latest Tweak

Local SEO Changes For Google's Latest Tweak | Local SEO for local businesses | Scoop.it
Something wicked this way flaps - let Ali take you under his wing in this Local SEO special as we await the UK arrival of Google's Pigeon algorithm refresh.
Peg Corwin's insight:

Good post on changes in local SEO as a result of the latest Google search ranking factor changes.  


Sample tip: " The Data Highlighter in Google Webmaster Tools is an often overlooked weapon in the local SEO arsenal, as are microformats like schema mark-up."

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10 Ways to Find More Local Facebook Fans |

10 Ways to Find More Local Facebook Fans | | Local SEO for local businesses | Scoop.it
Do you need to localize your marketing efforts to reach your real customers? Here's how to build your local Facebook community.
Peg Corwin's insight:

Tips include using local keywords in your pages settings, meeting community influencers, turning customers into Fans, and 7 more.

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Everybody Needs Local SEO

Everybody Needs Local SEO | Local SEO for local businesses | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
Peg Corwin's insight:

City and state in the title tag, H1, URL, content, alt tag, meta description.  And an embedded map.  Really?  Wow I've got work to do....

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Google Plus Guide for Marketers

Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you: Organic Presence - Generates high CTRs and thus, more traf…
Peg Corwin's insight:

Basic intro to Google Plus local presented in a slideshare.  Tips about using Google badges, verifying emails and more.

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