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Local SEO for Local Businesses contains posts on how to use a local business website to get more leads and sales. For more on SEO, see http://SEO101.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics on Local SEO for Local Business

Below are the popular topics on local search engine optimization for local businesses.  Click these topics for relevant posts.  Then click headlines for the full post.


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Peg Corwin's insight:


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juanchosierrar's curator insight, November 6, 2013 10:34 AM

A continuación se presentan los temas populares en la optimización de motor de búsqueda local para las empresas locales. Haga clic en los títulos para el post completo.

Welwoth Realty's curator insight, July 4, 4:52 AM

www.welworthrealty.com

www.paradise.welworthrealty.com

www.tinseltown.welworthrealty.com

 

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Everybody Needs Local SEO

Everybody Needs Local SEO | Local SEO for local businesses | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
Peg Corwin's insight:

City and state in the title tag, H1, URL, content, alt tag, meta description.  And an embedded map.  Really?  Wow I've got work to do....

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Google Plus Guide for Marketers

Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you: Organic Presence - Generates high CTRs and thus, more traf…
Peg Corwin's insight:

Basic intro to Google Plus local presented in a slideshare.  Tips about using Google badges, verifying emails and more.

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How to Get the Reviews that will Improve Your Local Search Rankings

How to Get the Reviews that will Improve Your Local Search Rankings | Local SEO for local businesses | Scoop.it
If you are looking to get to the top in Search then these Google Local SEO tips are tried and tested, and will help you rise and shine!
Peg Corwin's insight:

See 5 tips to get more local reviews.  Plus find an Interesting infographic on Review of Reviews with lots of stats.

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Elliot Walker's curator insight, July 10, 1:35 AM

Some useful stats on the importance of reviews plus five helpful tips to get more reviews for your business for better local rankings.

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Google aiming to reach small business with launch of Google My Business

Google aiming to reach small business with launch of Google My Business | Local SEO for local businesses | Scoop.it
Small businesses make up the large majority of businesses and employers in both the US and globally; however, they have been historically underrepresented online. Google My Business is Google's latest initiative to entice more businesses to build their online presence.
Peg Corwin's insight:

See this intro to the new Google My Business interface and learn about its capabilities.

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Google My Business - A Brand, A Portal, A Platform

Google My Business - A Brand, A Portal, A Platform | Local SEO for local businesses | Scoop.it
Today, Google is rolling out Google My Business - a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading
Peg Corwin's insight:

About changes in the Google local and Google places interface.

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ConfluenceSocialMarketing's curator insight, June 20, 6:28 PM

Like the new navigation.

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3 Examples of Successful Google+ Local Pages

3 Examples of Successful Google+ Local Pages | Local SEO for local businesses | Scoop.it
What does it take to set up and manage a successful Google+ local page? Learn from these three stand-out local page examples.
Peg Corwin's insight:

Check these examples of Google local pages.

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Handicapping an Amazon Local Marketplace

Handicapping an Amazon Local Marketplace | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

Amazon running local deals and local search?  Don't count them out.

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What is Google Local? And how to set up a Page! - Martin Shervington

What is Google Local? And how to set up a Page! - Martin Shervington | Local SEO for local businesses | Scoop.it
Google Local will enable a business to 'get on the map'. With a change of name from Google Places, you will see how it is now integrated with Google Plus.
Peg Corwin's insight:

Learn the basics of Google local here.

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Why You Need A Local SEO Campaign

Why You Need A Local SEO Campaign | Local SEO for local businesses | Scoop.it
Local SEO campaigns are essential for all online businesses. Southampton based Local Search experts Koozai can help. Contact Us Today
Peg Corwin's insight:

A local SEO campaign has on page seo, local content, mobile search, local profiles, citations, reviews and social media.


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21 Local SEO Mistakes To Avoid

21 Local SEO Mistakes To Avoid | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

A good checklist of things to do, as well as what to avoid. I often see #7, not mentioning local specific terms in content.  On two sites I looked at, there was no location keyword on the home page.  Why?  Because the site owners knew they focused locally, but of course visitors had no clue.


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interestingweb's curator insight, April 5, 10:35 PM

Great insights for local business SEO optimization

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REVIEWS - Getting Reviews the Right Way for Local Businesses

REVIEWS - Getting Reviews the Right Way for Local Businesses | Local SEO for local businesses | Scoop.it
They're the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business.
Peg Corwin's insight:

Super post on how and how not to get local reviews, a key to local search ranking.


=>  "this whole process is basically identifying people that want to leave a review, are engaged with your brand, and are conversing with you individually. There is nothing about scale here; it's all about identifying people individually and helping them help your business."


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Local Listing Enhancement Services - Moz vs Yext vs UBL vs DIY

Local Listing Enhancement Services - Moz vs Yext vs UBL vs DIY | Local SEO for local businesses | Scoop.it
When you show up in local search results, new customers can find you. Create consistent, visible business listings with Moz Local.
Peg Corwin's insight:

What does it cost to have someone handle the tedious process of verifying and correcting local lists?  See this comparison and discussion at MOZ.  


Are services offered annually to facilitate ease of future changes?  Is it really worthwhile to pay yearly if you have a simple business with no plans to move?


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Advanced Local Citation Audit & Clean Up

Advanced Local Citation Audit & Clean Up | Local SEO for local businesses | Scoop.it
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
Peg Corwin's insight:

Basic local citation cleanup and advanced tips.

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The Anatomy of a Local Business Listing – The Ultimate Guide

The Anatomy of a Local Business Listing – The Ultimate Guide | Local SEO for local businesses | Scoop.it
Local listings are the great levelers of SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services.
Peg Corwin's insight:

Extensive post about why you need a local business listing and how to create one, screenshot by screenshot.

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Stop Worrying About the New Google Maps; These URL Parameters Are Gold

Stop Worrying About the New Google Maps; These URL Parameters Are Gold | Local SEO for local businesses | Scoop.it
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
Peg Corwin's insight:

Technical tricks to learn more about the new Google Maps rankings.


Quote: "There are some incredibly useful new URL parameters that allow for a far more complete picture of local search visibility than the classic Google Maps provided."

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The Importance of Google+ for Implicit and Local Search

The Importance of Google+ for Implicit and Local Search | Local SEO for local businesses | Scoop.it
Search intent has changed with the abundance of metadata available for Google to use in its algorithm so that they know enough background information on
Peg Corwin's insight:

Call local searches are not equal.  Hyperlocal terms are becoming more significant.  Learn more..

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Is Your Local Business Ready For Google's Neighborhood Algorithm?

Is Your Local Business Ready For Google's Neighborhood Algorithm? | Local SEO for local businesses | Scoop.it
While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods, particularly smaller city neighborhoods, have not been […]
Peg Corwin's insight:

"...if neighborhood is becoming important, you’ll want to make neighborhood a part of your plan to try to trump the interlopers from across the border."


Learn about 6 ways to get ranked in your neighborhood.

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Importance Of Google Reviews

Importance Of Google Reviews | Local SEO for local businesses | Scoop.it
Google reviews are very important factors for local businesses. This article will explain why and also how to earn more Google Reviews.
Peg Corwin's insight:

Nice example of an email to send customers to encourage reviews.

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The James Bond Guide to Local SEO Competitor Analysis

With a little help from James Bond, discover how you can perform the best local SEO competitor analysis possible and become the 007 of local SEO.
Peg Corwin's insight:

A strategy and tools for taking on local online competitors.

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The SEO Toolbox: SEO, Local SEO, and Free Tools

The SEO Toolbox: SEO, Local SEO, and Free Tools | Local SEO for local businesses | Scoop.it
This SEO Toolbox provides you with all the tools you need when it comes to your SEO and Local SEO campaigns, plus a free tools package.
Peg Corwin's insight:

Find good links to local seo and search tools.

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Roger L. Gill's curator insight, June 17, 4:38 AM

There are many good free and low cost SEO tools available to online marketers today.   David Prochaska has compiled an informative list that should be in every webmaster's tool box.

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Moz Local, part of Moz SEO Tool

Moz Local, part of Moz SEO Tool | Local SEO for local businesses | Scoop.it
Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound ma
Peg Corwin's insight:

See the Moz local aspect of the well-regarded seo tool.

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Roger L. Gill's curator insight, June 10, 4:57 PM

Moz has some of the best online marketing resources.  I highly recommend them.

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Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews | Local SEO for local businesses | Scoop.it
Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with […]
Peg Corwin's insight:

Infographic on local search factors to master.


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Why "Barnacle SEO" Is Making A Big Comeback In Local

Why "Barnacle SEO" Is Making A Big Comeback In Local | Local SEO for local businesses | Scoop.it
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been […]
Peg Corwin's insight:

Barnacle SEO is "...optimizing your profiles or business pages on a well-trusted, high-ranking directory and working to promote those profiles instead of — or in tandem with — your own website."


Local directories like Yelp and Angie's List have a strong position in local search by including content that searchers are looking for.


To take advantage of barnacle SEO

 - ID your targets

 - Build great profiles

 - Do build links to it instead of your site.

Click for details and examples.


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Jon Dewar's curator insight, April 5, 5:12 AM

Local Search Engine Directories are soooooooooo important. I can not stress this enough! 

 

#organicseo #smallbiz #smallbusiness #seo #sem #searchenginedirectorysubmkssion #contentmarketing

Nine0Media's curator insight, April 7, 4:01 PM

#DIYSEO #Nine0Media

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Google Updates Bulk Feed

Google Updates Bulk Feed | Local SEO for local businesses | Scoop.it
Peg Corwin's insight:

On my blog, the Google bulk upload tool was a very popular topic.  Here are recent tips on this.


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Local SEO - It's No Laughing Matter

Presented at PubCon New Orleans 2014.
Peg Corwin's insight:

Very good LOCAL SEO recommendations with many humorous visuals in this 173 slide Slideshare. For example, be sure to add City State to title tags. Or add a single descriptor to your business name.


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